This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.
This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.
Part I. Media Management in Convergence 1. Scope, Opportunities, and Challenges in Convergent Media Management, by L. Meghan Mahoney and Tang Tang 2. The Changing Audience, by Louisa Ha 3. Theories of Media Management, by Maria A. Kopacz 4. Academic Research Methods in Media Management, by Brandon T. Sweitzer 5. Industry Research Methods in Media Management, by Ronen Shay Part II. Fundamental Issues in Convergent Media Management 6. Human Resource Management, by Heather L. Walter and Andrea L. Meluch 7. Marketing and Branding, by Todd Holmes 8. Law and Policy, by Gregory Newton 9. Making Ethical Choices in News Media, by Jenn Burleson Mackay Part III. Globalization 10. Transnational Media and Business Strategy, by Richard A. Gershon 11. Media Management in Africa, by Rasha Allam 12. Media Management in Asia, by Quan Xie and Drew McDaniel 13. Media Management in Latin America, by María Elena Gutiérrez-Rentería and Carlos López-Hernández Part IV. Management in a Dynamic Landscape 14. News and Information Industry, by Kelly Kaufhold 15. Sports Industry, by Michael Devlin 16. Gaming Industry, by Anthony Palomba 17. Podcasting, by Kim Fox 18. Social Media, by L. Meghan Mahoney 19. Mobile Media, by Xiaoquan Zhang, Robert Upchurch, and Buddy Love Part V. The Future of Media Management 20. Diffusion of Virtual Reality in Local Television News, by Douglas A. Ferguson and Clark F. Greer 21. Second Screening, by Miao Guo 22. Big Data and Entrepreneurship, by M. Laeeq Khan 23. Old vs. New, by Sabine Baumann 24. Looking Forward, by Roger Cooper, L. Meghan Mahoney, and Tang Tang
Part I. Media Management in Convergence 1. Scope, Opportunities, and Challenges in Convergent Media Management, by L. Meghan Mahoney and Tang Tang 2. The Changing Audience, by Louisa Ha 3. Theories of Media Management, by Maria A. Kopacz 4. Academic Research Methods in Media Management, by Brandon T. Sweitzer 5. Industry Research Methods in Media Management, by Ronen Shay Part II. Fundamental Issues in Convergent Media Management 6. Human Resource Management, by Heather L. Walter and Andrea L. Meluch 7. Marketing and Branding, by Todd Holmes 8. Law and Policy, by Gregory Newton 9. Making Ethical Choices in News Media, by Jenn Burleson Mackay Part III. Globalization 10. Transnational Media and Business Strategy, by Richard A. Gershon 11. Media Management in Africa, by Rasha Allam 12. Media Management in Asia, by Quan Xie and Drew McDaniel 13. Media Management in Latin America, by María Elena Gutiérrez-Rentería and Carlos López-Hernández Part IV. Management in a Dynamic Landscape 14. News and Information Industry, by Kelly Kaufhold 15. Sports Industry, by Michael Devlin 16. Gaming Industry, by Anthony Palomba 17. Podcasting, by Kim Fox 18. Social Media, by L. Meghan Mahoney 19. Mobile Media, by Xiaoquan Zhang, Robert Upchurch, and Buddy Love Part V. The Future of Media Management 20. Diffusion of Virtual Reality in Local Television News, by Douglas A. Ferguson and Clark F. Greer 21. Second Screening, by Miao Guo 22. Big Data and Entrepreneurship, by M. Laeeq Khan 23. Old vs. New, by Sabine Baumann 24. Looking Forward, by Roger Cooper, L. Meghan Mahoney, and Tang Tang
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
