Paul Dervan

Run with Foxes

Make Better Marketing Decisions

• Broschiertes Buch

Produktbeschreibung

Run With Foxes is a must-read collection of real-life stories revealing the messy reality of decision-making in marketing and the secrets of making better decisions.

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Produktdetails

• Verlag: Harriman House Publishing
• Seitenzahl: 188
• Erscheinungstermin: 7. April 2020
• Englisch
• Abmessung: 212mm x 136mm x 15mm
• Gewicht: 216g
• ISBN-13: 9780857197726
• ISBN-10: 085719772X
• Artikelnr.: 58118706

Autorenporträt

Paul Dervan currently consults with marketing teams on their decision-making. Previously he was the Global Brand Director at Indeed, the world's largest and fastest growing job site, with over 200 million visitors every month. There, he was tasked with growing the brand in multiple markets, managing a global team of 80 people, and was responsible for investment of hundreds of millions of advertising dollars. He also started a Marketing Campaign Lab, where he created and tested hundreds of marketing experiments in America, Europe, Australia and Asia. Before that, Paul was with PokerStars, the world's largest online poker brand, as Creative Director for their Full Tilt brand. He was responsible for repositioning and relaunching the brand as part of their brand portfolio, targeting new mobile audiences. Prior to this Paul worked for Telefonica, in various roles. He was Brand Director in their Digital Unit in London, focusing on launching youth brands in Ireland and Latin America. He was Head of Brand for O2 in Ireland during the brand's most successful period, becoming market leader of postpaid segments, with 35% market share.