Rural Tourism and Enterprise - Ade Oriade; Peter Robinson; Sammy Li; Caroline Wiscombe; Peter Wiltshier
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Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.

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Produktbeschreibung
Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries.