Sales Advantage - Carnegie, Dale; Crom, J. Oliver; Crom, Michael A.
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Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie® sales training program are available in book form. The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must…mehr

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Produktbeschreibung
Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie® sales training program are available in book form. The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. Global markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful—a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as: • How to find prospects from both existing and new accounts • The importance of doing research before approaching potential customers • How to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it) • How to reach the decision makers • How to sell beyond questions of price The cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities. The Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.
Autorenporträt
Dale Carnegie (1888-1955) American writer and lecturer, Dale Carnegie is widely regarded as a pioneer of the self-improvement genre. A skilled orator right from the times when he was in high school, Carnegie worked as a travelling salesman to save up money and try his luck at acting. Upon finding that theatre life was not quite a perfect fit for him, he served in the army for a year. Eventually, he started teaching public speaking at the YMCA (Young Men's Christian Association), in New York. The classes were a great success, and later in order to deal with the growing number of students, he set up the Dale Carnegie Institute. Since no textbooks for teaching people skills existed at the time, he had to write them all himself. The most famous of these textbooks, How to Win Friends and Influence People, went on to become a bestseller. Some of his other celebrated books include How to Stop Worrying and Start Living (1948) and Lincoln the Unknown (1932).