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A compact guide highlighting nine principles of persuasion that work to motivate lasting change without coercion or manipulation. Nine principles of persuasion to motivate, not manipulate.

Produktbeschreibung
A compact guide highlighting nine principles of persuasion that work to motivate lasting change without coercion or manipulation. Nine principles of persuasion to motivate, not manipulate.
Autorenporträt
Tamsen Webster helps impact-focused leaders build buy-in for big ideas. As a message designer and speaker, she has helped organizations, including nonprofits and startups, craft their case for change. She spent over nine years as an executive producer and idea strategist for TEDxCambridge and was named to the Thinkers50 Radar in 2022. Her trademark Red Thread storytelling approach was the subject of her first book. She and her husband, two sons, and two retired racing greyhounds (Hazel and Walnut) live in Boston, where she's now lived long enough to develop a Bostonian alter ego named Karen O'Sullivan.