When Kathryn Strachan established her agency in January 2020, she didn't have any contacts or networks. This book follows her journey of building a highly successful agency and creating brand awareness from the ground up. Filled with practical advice that you can action today as well as personal stories of things that went right and wrong! Discover everything you need to know about building brand awareness, either for the first time, in a new market or launching a new product. We walk you through how to make your first marketing hires, set up your marketing strategy and define your target audience to create a website and build a personal brand. Once you have the basics in place, we help you level up and expand into new markets. Filled with practical advice, this book covers everything you need to know to kick your marketing into gear and is backed with practical experience.