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No one in the medical field is free from the impact of COVID-19, including gastroenterologists. But the pandemic has only accelerated trends that started years ago. Health systems and insurance companies have become more powerful. Private equity has fueled consolidation. Colon cancer screening options have expanded. Artificial intelligence has embedded itself into endoscopy, and patients have become demanding consumers. It's clear that GI can no longer rely on pre-COVID business models for survival. In his timely new book, Scope Forward, Praveen Suthrum provides deeper insights into the structural shift underway in GI. Through expert interviews, Praveen offers practical advice for the industry to thrive, not just survive in the coming decade. Get the clarity you need in the middle of chaos. Develop a mindset to disrupt yourself before someone else does. Build the future of gastroenterology on your terms. It's time to scope forward.