Sebastian Masuda is a Japanese creator who is globally known as the father of Japanese "Kawaii" (cute) subculture which originated in Harajuku. His work is characterized by bright neon colors that led to the emergence of Decora fashion. He wears several hats in the field of fashion, art, and entertainment and uses colorful and kawaii elements as his creative foundation.
Sebastian Masuda is a Japanese creator who is globally known as the father of Japanese "Kawaii" (cute) subculture which originated in Harajuku. His work is characterized by bright neon colors that led to the emergence of Decora fashion. He wears several hats in the field of fashion, art, and entertainment and uses colorful and kawaii elements as his creative foundation.
Yuniya Kawamura is professor of sociology at the Fashion Institute of Technology (FIT) in New York.
Inhaltsangabe
List of Figures and Table Preface Introduction: Sebastian Masuda: the Godfather of the Japanese Kawaii Culture 1. The Childhood and Adolescent Years: Questioning What "Normal" Means 2. The Start of 6%DOKIDOKI in Harajuku 3. Exporting the Kawaii Aesthetic from Harajuku to the World 4. A New Chapter in New York and Beyond Conclusion: Painting and Energizing the Kawaii World with Colors Appendix A Appendix B References Index
List of Figures and Table Preface Introduction: Sebastian Masuda: the Godfather of the Japanese Kawaii Culture 1. The Childhood and Adolescent Years: Questioning What "Normal" Means 2. The Start of 6%DOKIDOKI in Harajuku 3. Exporting the Kawaii Aesthetic from Harajuku to the World 4. A New Chapter in New York and Beyond Conclusion: Painting and Energizing the Kawaii World with Colors Appendix A Appendix B References Index
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