Yuniya Kawamura

Sebastian Masuda

• Broschiertes Buch

Produktbeschreibung

Sebastian Masuda is a Japanese creator who is globally known as the father of Japanese "Kawaii" (cute) subculture which originated in Harajuku. His work is characterized by bright neon colors that led to the emergence of Decora fashion.

Produktdetails

• Fashion Auteurs
• Verlag: Anthem Press
• Seitenzahl: 160
• Erscheinungstermin: 14. Oktober 2025
• Englisch
• Abmessung: 203mm x 127mm x 9mm
• Gewicht: 190g
• ISBN-13: 9781839995385
• ISBN-10: 1839995386
• Artikelnr.: 73357620

Autorenporträt

Yuniya Kawamura is professor of sociology at the Fashion Institute of Technology (FIT) in New York.

Inhaltsangabe

List of Figures and Table
Preface
Introduction: Sebastian Masuda: the Godfather of the Japanese Kawaii Culture
1. The Childhood and Adolescent Years: Questioning What "Normal" Means
2. The Start of 6%DOKIDOKI in Harajuku
3. Exporting the Kawaii Aesthetic from Harajuku to the World
4. A New Chapter in New York and Beyond
  Conclusion: Painting and Energizing the Kawaii World with Colors
Appendix A
Appendix B
References
Index