Secrets of the Moneylab - Chen, Kay-Yut; Krakovsky, Marina
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Sets out what business can learn from the findings of the economics and social psychology. This title shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.

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Produktbeschreibung
Sets out what business can learn from the findings of the economics and social psychology. This title shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.
Autorenporträt
Kay-Yut Chen leads Hewlett Packard's experimental economics laboratory - the first such lab at any company - which he established in 1994 after earning his PhD from Caltech. His cutting-edge research has been used across HP; his lab designed the standard contract between Hewlett-Packard and retailers like Wal-mart and Best Buy. His work has been featured in Scientific American, Risk Magazine, Newsweek, The Financial Times, The Wall Street Journal, BusinessWeek.com, and Portfolio.com. Marina Krakovsky is a journalist who writes about the intersection between science and business.