The term self-stereotyping was coined as part of self-categorization theory and describes a process by which a perceiver will come to see themselves in a way more consistent with stereotypes about their in-group than they otherwise would. Self-stereotyping may be seen as an outcome of depersonalization, where the self is viewed as a categorically interchangable member of the salient ingroup. Although at any given time, people s active self-concept is a mix of situational-triggered and chronically accessible identities, self-stereotyping causes the active self-concept to more closely resemble stereotypes about one s salient in-group. For instance, with self-stereotyping an in-group member may begin to identify with the group by acting in a stereotypic way, specific to that in-group. By exhibiting these characteristics, the individual feels more in tune with the needs and attitudes of the group.
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