SENSORNYJ NEJROJeKSPERIMENT - Villalobos, Melissa;Leal', Martin
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Cel' knigi - ponqt' nejro-sensornyj opyt kak uprawlencheskuü innowaciü w gastronomicheskih predpriqtiqh. Ee podderzhali awtory Braidot (2009), Schmitt (2006), Manzano (2012), Stevenson (2001), Daft (2005), Drucker (1997). Takim obrazom, gastronomicheskie predpriqtiq imeüt bol'shie wozmozhnosti na razwiwaüschihsq rynkah, gde est' potrebiteli, gotowye soblaznit'sq wsemi kommercheskimi predlozheniqmi, kotorye wedut ih w turisticheskie prostranstwa, gde wselennaq sensornogo nejroopyta sozdaetsq s pomosch'ü uprawlencheskih innowacij, kotorym udaetsq proqwit'sq w bolee qrkih, teplyh i chelowechnyh…mehr

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Produktbeschreibung
Cel' knigi - ponqt' nejro-sensornyj opyt kak uprawlencheskuü innowaciü w gastronomicheskih predpriqtiqh. Ee podderzhali awtory Braidot (2009), Schmitt (2006), Manzano (2012), Stevenson (2001), Daft (2005), Drucker (1997). Takim obrazom, gastronomicheskie predpriqtiq imeüt bol'shie wozmozhnosti na razwiwaüschihsq rynkah, gde est' potrebiteli, gotowye soblaznit'sq wsemi kommercheskimi predlozheniqmi, kotorye wedut ih w turisticheskie prostranstwa, gde wselennaq sensornogo nejroopyta sozdaetsq s pomosch'ü uprawlencheskih innowacij, kotorym udaetsq proqwit'sq w bolee qrkih, teplyh i chelowechnyh gastronomicheskih brendah, stremqschihsq pozicionirowat' sebq na rynke, chtoby imet' organicheskij rost w poiskah ustojchiwosti i postoqnstwa wo wremeni.
Autorenporträt
MELISSA CRISTINA VILLALOBOS CONTRERAS: Doctor in Management Sciences, Master in Marketing Management, Bachelor in Social Communication. Professor and Researcher.MARTIN JESUS LEAL GUERRAPostdoctor in Organizational Management, Doctor in Management Sciences, Master in Human Resources, Psychologist. Professor and Researcher.