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This research focuses on the public's sentiment towards the topic of fitness, with the Online Social Network (OSN) Twitter used as the source of data collected and analysed. Having a strong passion for fitness myself, I wanted to see how in the growing access to gyms and the marketing of the "perfect body", how ones sentiment changes over a period of time whilst attempting to achieve such goals. From the analysis of over 23 million tweets collected between late December 2013 and early February 2014 a number of trends are identified and discussed within this book.

Produktbeschreibung
This research focuses on the public's sentiment towards the topic of fitness, with the Online Social Network (OSN) Twitter used as the source of data collected and analysed. Having a strong passion for fitness myself, I wanted to see how in the growing access to gyms and the marketing of the "perfect body", how ones sentiment changes over a period of time whilst attempting to achieve such goals. From the analysis of over 23 million tweets collected between late December 2013 and early February 2014 a number of trends are identified and discussed within this book.
Autorenporträt
Ich wurde in den USA geboren und lebe seit 8 Jahren außerhalb der USA. Ich habe im Friedenskorps gedient und in Zentralasien, im Libanon, in Indien, Norwegen, Portugal und Italien gelebt. Ich habe einen Bachelor-Abschluss in Foto und Anthropologie und einen Master-Abschluss in internationaler Entwicklung. Derzeit arbeite ich an meiner Promotion an der Universität Bologna in Italien.