Donald A. Barclay

Serving Online Customers

Lessons for Libraries from the Business World

• Gebundenes Buch

Produktbeschreibung

To compete in the digital age, libraries must provide outstanding customer service to their virtual users. Serving Online Customers: Lessons for Libraries from the Business World is a practical guide to help libraries adopt and adapt the best practices of e-business for their own online operations.

Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 232
• Erscheinungstermin: 23. Juli 2014
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 533g
• ISBN-13: 9780810893177
• ISBN-10: 0810893177
• Artikelnr.: 40699266

Autorenporträt

Donald A. Barclay

Inhaltsangabe

Introduction
Chapter 1: Living in the Market: Libraries And Businesses
Chapter 2: What Librarians Can Learn from the Business Literature
Chapter 3: Unlikely Sources: What Librarians Can Learn from the Shady Side
of the Web
Chapter 4: Understanding the Self-Service Experience in the Online
Environment
Chapter 5: Services for Remote Users: Librarians in Search of a Niche
Chapter 6: Online Education: Will the Twenty-First Century Library Be on
Board?
Chapter 7: Designing Websites: Trust And Flow
Chapter 8: Artificial Intelligence in the Library: The Time Is Some Day
(Maybe)
Chapter 9: Assessment in the Online Environment: An Unmet Challenge
About the Author