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Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective provides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia.

Produktbeschreibung
Shaping Entrepreneurial Marketing, Volume 1: A South Asian Perspective provides an in-depth analysis of how marketing and entrepreneurship have shaped the business landscape in South Asia.
Autorenporträt
Narayanage Jayantha Dewasiri is a Professor at the Faculty of Management Studies, Sabaragamuwa University of Sri Lanka, and the President of the Sri Lanka Institute of Marketing. Payal Kumar is the Principal Academic Advisor at the Indian School of Hospitality, India. Nirma Sadamali Jayawardena is an Assistant Professor at the University of Bradford, United Kingdom. Mananage Shanika Hansini Rathnasiri is a Senior Lecturer in the Department of Marketing Management, Faculty of Management Studies, Sabaragamuwa University of Sri Lanka