In the years after WWII, as women were being pushed from wartime jobs for returning soldiers, government and business leaders saw small business ownership as a viable economic solution. Sheâ s the Boss chronicles the forces that made entrepreneurship attractive to women.
In the years after WWII, as women were being pushed from wartime jobs for returning soldiers, government and business leaders saw small business ownership as a viable economic solution. Sheâ s the Boss chronicles the forces that made entrepreneurship attractive to women.
DEBRA MICHALS is an associate professor of women’s and gender studies and chair of the Humanities Department at Merrimack College in North Andover, Massachusetts.
Inhaltsangabe
Introduction 1 From War Worker to Business Owner: Women, Enterprise, and Postwar Reconversion, 1945-1950 2 Motherhood and Its Discontents: 1950s, Domesticity, the Cold War, and Women’s Business Ownership 3 “Doin’ It for Themselves:” Gender, Race, and Women’s Entrepreneurship in the Socially Conscious 1960s 4 Sisterhood is (Economically) Powerful: Civil Rights, Feminism, and Women’s Business Ownership in the 1960s and 1970s 5 Becoming “Entrepreneurs:” Women’s Businesses in the ‘70s Recession and “Go-go” ‘80s Epilogue: Women’s Entrepreneurship in the 1990s and Beyond Acknowledgments Notes Index
Introduction 1 From War Worker to Business Owner: Women, Enterprise, and Postwar Reconversion, 1945-1950 2 Motherhood and Its Discontents: 1950s, Domesticity, the Cold War, and Women’s Business Ownership 3 “Doin’ It for Themselves:” Gender, Race, and Women’s Entrepreneurship in the Socially Conscious 1960s 4 Sisterhood is (Economically) Powerful: Civil Rights, Feminism, and Women’s Business Ownership in the 1960s and 1970s 5 Becoming “Entrepreneurs:” Women’s Businesses in the ‘70s Recession and “Go-go” ‘80s Epilogue: Women’s Entrepreneurship in the 1990s and Beyond Acknowledgments Notes Index
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