Judy Bell

Silent Selling

Best Practices and Effective Strategies in Visual Merchandising - Bundle Book + Studio Access Card

• Broschiertes Buch

Produktbeschreibung

Are you looking for a visual merchandising book written by an industry expert with over 35 years of experience with top retailers such as Target?

Produktdetails

• Verlag: Bloomsbury Publishing PLC
• 6. Auflage
• Erscheinungstermin: 28. Juli 2022
• Englisch
• Abmessung: 279mm x 215mm x 24mm
• Gewicht: 1562g
• ISBN-13: 9781501368035
• ISBN-10: 1501368036
• Artikelnr.: 69733609

Autorenporträt

Judy Bell is CEO (Chief Energetic Officer) of Energetic Retail where she delivers Master Classes in creating dynamic selling environments. Earlier as an executive at Target for 22 years, she inspired team members with global trend insights. Judy is the recipient of several national awards including the Markopoulos Award and Design Luminary. She is a member of the Retail Design Institute, Fashion Group International, and Shop! Association. www.energetic-retail.com

Inhaltsangabe

Preface Acknowledgments Part One: PREPARATION FOR VISUAL CREATIVITY 1.
Creative Thinking: Getting "Outside the Box" 2. What is Visual
Merchandising? 3. Core Design Strategies Part Two: PRACTICES AND STRATEGIES
FOR THE SELLING FLOOR 4. Layout and Fixtures for Fashion Apparel 5. Fashion
Apparel Wall Setups 6. Fashion Apparel and Accessory Coordination 7. Home
Fashion Presentation Part Three: COMMUNICATING RETAIL ATMOSPHERICS 8.
Signing 9. Lighting Part Four: VISUAL PRACTICES FOR NONTRADITIONAL VENUES
10. Grocery and Food Service Stores 11. Non traditional Retailing Part
Five: TOOLS AND TECHNIQUES FOR MERCHANDISE DISPLAY 12. The Magic of the
Display Window 13. Mannequins and Mannequin Alternatives 14. Building a
Visual Merchandising Department Part Six: CAREER STRATEGIES 15. Visual
Merchandising Careers Glossary Directory of Visual Merchandising
Professionals References and Resources Index