Sloganization in Language Education Discourse
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This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.

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Produktbeschreibung
This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes.
Autorenporträt
Barbara Schmenk is Professor of German and Applied Linguistics at the University of Waterloo, Canada. Stephan Breidbach is Professor of English Language Education, Humboldt-Universität zu Berlin, Germany. Lutz Küster is Professor of Romance Languages and Literatures/Teaching Methodology, Humboldt-Universität zu Berlin, Germany.