Bill Gillham

Small-Scale Social Survey Methods

• Broschiertes Buch

Produktbeschreibung

Small-Scale Social Survey Methods is a comprehensive guide to the successful design and implementation of surveys as a research method. It covers: * finding the right group to respond to the survey * developing the right questions to ask * understanding the different types of sampling * analysing the data produced by the survey.

Produktdetails

• Verlag: Bloomsbury 3PL
• Seitenzahl: 122
• Erscheinungstermin: 10. Januar 2008
• Englisch
• Abmessung: 216mm x 140mm x 7mm
• Gewicht: 165g
• ISBN-13: 9780826496300
• ISBN-10: 082649630X
• Artikelnr.: 22992947

Autorenporträt

Bill Gillham

Inhaltsangabe

1. Social Survey: Basic Issues
2. Sampling: Probability or Random Methods
3. Non-probability Sampling Methods
4. Gaining Access to the Relevant Group
5. Focusing Survey Topics and Questions
6. The Relationship between Questions and Answers
7. Refining the Question
8. The Trialling Stage
9. Designing Questionnaires and Interview Schedules
10. The Piloting Stage
11. Running the Main Study
12. Descriptive Data Analysis
13. Statistical Analysis
14. Content Analysis
15. Interpretation and Writing up