A really practical and helpful guide: essential reading for anyone involved in retailing.
Charles Dunstone, CEO, The Carphone Warehouse
Work in retail for any length of time and it gets into your system. Its immediate, exciting, risky and hard to predict. No two days are the same one day could be a triumph, the next a disaster. But when you get it right, its thrilling.
Based on one simple question, which Richard Hammond posed to the worlds leading retailers: What makes you so good?, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.
Discover the secrets of great retailing
Boost sales with practical advice from the best retailers in the world
Learn how to delight customers and keep them coming back for more
A toolkit of retailing skills to take you beyond survival, to super-performance.
Angus Thirlwell, Co-founder and Managing Director, Hotel Chocolat
This book is full of practical, good things to make running stores that bit easier to get right.
Julian Richer, Chairman and Founder, Richer Sounds
A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.
Vittorio Radice, Saviour of Selfridges
Product Description
Discover the secrets of some of the worlds leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know.
Find your Big Idea and learn how that sets you apart from the competition
Learn critical lessons from the pioneers of retail
Understand what customers really want from your format
Find out how to build strong store teams
Become skilled in delighting your customers
Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Backcover
A really practical and helpful guide: essential reading for anyone involved in retailing.
Charles Dunstone, CEO, The Carphone Warehouse
Work in retail for any length of time and it gets into your system. Its immediate, exciting, risky and hard to predict. No two days are the same one day could be a triumph, the next a disaster. But when you get it right, its thrilling.
Based on one simple question, which Richard Hammond posed to the worlds leading retailers: What makes you so good?, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.
Discover the secrets of great retailing
Boost sales with practical advice from the best retailers in the world
Learn how to delight customers and keep them coming back for more
A toolkit of retailing skills to take you beyond survival, to super-performance.
Angus Thirlwell, Co-founder and Managing Director, Hotel Chocolat
This book is full of practical, good things to make running stores that bit easier to get right.
Julian Richer, Chairman and Founder, Richer Sounds
A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.
Vittorio Radice, Saviour of Selfridges
Table of Contents
Part 1 You - starting at the beginning
1 What do you want for yourself?
2 Rising above the crowd
3 Keeping it simple
4 Rolling those snowballs
Part 2 Team - make us happy and we will make you money
5 What's the Big Idea?
6 How to build great teams
7 How to get people out of bed
8 All we need is a little better every time
Part 3 Customer - make me happy and I will give you my money
9 We love shopping here!
10 Price and value
11 Promote or die
12 Marketing for real people
Part 4 Store - make it brilliant and they will spend
13 Discovery
14 The great big theatre of shop
15 Detail, detail, detail - the store environment
16 And finally...how we got here
Epilogue - and we're done?
Charles Dunstone, CEO, The Carphone Warehouse
Work in retail for any length of time and it gets into your system. Its immediate, exciting, risky and hard to predict. No two days are the same one day could be a triumph, the next a disaster. But when you get it right, its thrilling.
Based on one simple question, which Richard Hammond posed to the worlds leading retailers: What makes you so good?, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.
Discover the secrets of great retailing
Boost sales with practical advice from the best retailers in the world
Learn how to delight customers and keep them coming back for more
A toolkit of retailing skills to take you beyond survival, to super-performance.
Angus Thirlwell, Co-founder and Managing Director, Hotel Chocolat
This book is full of practical, good things to make running stores that bit easier to get right.
Julian Richer, Chairman and Founder, Richer Sounds
A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.
Vittorio Radice, Saviour of Selfridges
Product Description
Discover the secrets of some of the worlds leading shops and online businesses. This is the book which reveals what the most successful businesses in the world already know.
Find your Big Idea and learn how that sets you apart from the competition
Learn critical lessons from the pioneers of retail
Understand what customers really want from your format
Find out how to build strong store teams
Become skilled in delighting your customers
Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated shop floor workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Backcover
A really practical and helpful guide: essential reading for anyone involved in retailing.
Charles Dunstone, CEO, The Carphone Warehouse
Work in retail for any length of time and it gets into your system. Its immediate, exciting, risky and hard to predict. No two days are the same one day could be a triumph, the next a disaster. But when you get it right, its thrilling.
Based on one simple question, which Richard Hammond posed to the worlds leading retailers: What makes you so good?, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.
Discover the secrets of great retailing
Boost sales with practical advice from the best retailers in the world
Learn how to delight customers and keep them coming back for more
A toolkit of retailing skills to take you beyond survival, to super-performance.
Angus Thirlwell, Co-founder and Managing Director, Hotel Chocolat
This book is full of practical, good things to make running stores that bit easier to get right.
Julian Richer, Chairman and Founder, Richer Sounds
A wonderful insight into the world of retailing. A fun and inspiring read, particularly for those close to retail.
Vittorio Radice, Saviour of Selfridges
Table of Contents
Part 1 You - starting at the beginning
1 What do you want for yourself?
2 Rising above the crowd
3 Keeping it simple
4 Rolling those snowballs
Part 2 Team - make us happy and we will make you money
5 What's the Big Idea?
6 How to build great teams
7 How to get people out of bed
8 All we need is a little better every time
Part 3 Customer - make me happy and I will give you my money
9 We love shopping here!
10 Price and value
11 Promote or die
12 Marketing for real people
Part 4 Store - make it brilliant and they will spend
13 Discovery
14 The great big theatre of shop
15 Detail, detail, detail - the store environment
16 And finally...how we got here
Epilogue - and we're done?