Social Enterprise and Special Events focuses on events that are nonprofit, public and cross-sectorial in nature. Examining these types of events using relevant concepts such as social enterprise, public-private partnerships, collaborative governance, social capital, community building, diversity and advocacy.
Social Enterprise and Special Events focuses on events that are nonprofit, public and cross-sectorial in nature. Examining these types of events using relevant concepts such as social enterprise, public-private partnerships, collaborative governance, social capital, community building, diversity and advocacy.
Julie Cencula Olberding is Director of and Associate Professor in the Master of Public Administration (MPA) program at Northern Kentucky University, USA.
Inhaltsangabe
Part 1: Introduction and Creation 1. Special Events with a Social Mission Julie Cencula Olberding 2. Events in the Era of Social Enterprise Julie Cencula Olberding 3. Successful Start-up of a Special Event: Laying the Groundwork with Market Research and Brand Development Douglas Olberding and Jay Jisha Part 2: Implementation and Management 4. Promoting Events through Cause Marketing, Social Media, and "Gamification" Katie Dillon and Julie Cencula Olberding 5. Financial Management of Special Events: Toward a More Comprehensive Approach Julie Cencula Olberding and Patrick Frambes 6. Managing and Motivating Event Volunteers Liz Engelhardt and Julie Cencula Olberding 7. Collaborative Governance of Civic Events: The Case of the U.S. College World Series Dale Krane and Carol Ebdon Part 3: Assessment and Evaluation 8. Assessing the Economic Impact of a Special Event: A Reasonable Approach for Developing a Credible Estimate Steven Cobb and Douglas Olberding 9. Assessing the Social Impacts of a Special Event: Social Causes, Social Capital, City Image and Local Pride Julie Cencula Olberding and Douglas Olberding Part 4: New Perspectives and Innovation 10. Energizing Community Development Through Community Events Julie Cencula Olberding and Whitney McIntyre Miller 11. Beyond Food, Drinks and Conversation: How "Micro Events" Can Increase Social, Cultural, and Political Capital Meredith Shockley-Smith and Francoise Knox-Kazimierczuk 12. Trends in Special Events with a Social Cause Julie Cencula Olberding and Kyle Dorriere
Part 1: Introduction and Creation 1. Special Events with a Social Mission Julie Cencula Olberding 2. Events in the Era of Social Enterprise Julie Cencula Olberding 3. Successful Start-up of a Special Event: Laying the Groundwork with Market Research and Brand Development Douglas Olberding and Jay Jisha Part 2: Implementation and Management 4. Promoting Events through Cause Marketing, Social Media, and "Gamification" Katie Dillon and Julie Cencula Olberding 5. Financial Management of Special Events: Toward a More Comprehensive Approach Julie Cencula Olberding and Patrick Frambes 6. Managing and Motivating Event Volunteers Liz Engelhardt and Julie Cencula Olberding 7. Collaborative Governance of Civic Events: The Case of the U.S. College World Series Dale Krane and Carol Ebdon Part 3: Assessment and Evaluation 8. Assessing the Economic Impact of a Special Event: A Reasonable Approach for Developing a Credible Estimate Steven Cobb and Douglas Olberding 9. Assessing the Social Impacts of a Special Event: Social Causes, Social Capital, City Image and Local Pride Julie Cencula Olberding and Douglas Olberding Part 4: New Perspectives and Innovation 10. Energizing Community Development Through Community Events Julie Cencula Olberding and Whitney McIntyre Miller 11. Beyond Food, Drinks and Conversation: How "Micro Events" Can Increase Social, Cultural, and Political Capital Meredith Shockley-Smith and Francoise Knox-Kazimierczuk 12. Trends in Special Events with a Social Cause Julie Cencula Olberding and Kyle Dorriere
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