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Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and advocacy.
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Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and advocacy.
Produktdetails
- Produktdetails
- Verlag: Kogan Page Ltd
- Artikelnr. des Verlages: 16645
- Seitenzahl: 272
- Erscheinungstermin: 3. Juli 2025
- Englisch
- Abmessung: 234mm x 156mm x 18mm
- Gewicht: 410g
- ISBN-13: 9781398621688
- ISBN-10: 1398621684
- Artikelnr.: 71746438
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
- Verlag: Kogan Page Ltd
- Artikelnr. des Verlages: 16645
- Seitenzahl: 272
- Erscheinungstermin: 3. Juli 2025
- Englisch
- Abmessung: 234mm x 156mm x 18mm
- Gewicht: 410g
- ISBN-13: 9781398621688
- ISBN-10: 1398621684
- Artikelnr.: 71746438
- Herstellerkennzeichnung
- Libri GmbH
- Europaallee 1
- 36244 Bad Hersfeld
- gpsr@libri.de
Tom Miner is a social media strategist who has spent the last decade leading social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. As the former Head of Global Social Media at Crocs Shoes, Tom helped spark the brand's transformation from afterthought to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.
Section
ONE: Updating the role of brands in the modern world; Chapter
00: Introduction; Chapter
01: Chronically online; Chapter
02: Brand before product; Chapter
03: How social first brands build community; Section
TWO: What social first brands do to connect with consumers; Chapter
04: Developing a strong POV; Chapter
05: Social personality; Chapter
06: The making of a trend; Chapter
07: How social first brands create trends; Section
THREE: Content strategy
how to create social first content; Chapter
08: Make content for your audience's audience; Chapter
09: The new content pillars; Chapter
10: Themes and topics; Chapter
11: Zero click social; Chapter
12: Conclusion
the endless pursuit;
ONE: Updating the role of brands in the modern world; Chapter
00: Introduction; Chapter
01: Chronically online; Chapter
02: Brand before product; Chapter
03: How social first brands build community; Section
TWO: What social first brands do to connect with consumers; Chapter
04: Developing a strong POV; Chapter
05: Social personality; Chapter
06: The making of a trend; Chapter
07: How social first brands create trends; Section
THREE: Content strategy
how to create social first content; Chapter
08: Make content for your audience's audience; Chapter
09: The new content pillars; Chapter
10: Themes and topics; Chapter
11: Zero click social; Chapter
12: Conclusion
the endless pursuit;
Section
ONE: Updating the role of brands in the modern world; Chapter
00: Introduction; Chapter
01: Chronically online; Chapter
02: Brand before product; Chapter
03: How social first brands build community; Section
TWO: What social first brands do to connect with consumers; Chapter
04: Developing a strong POV; Chapter
05: Social personality; Chapter
06: The making of a trend; Chapter
07: How social first brands create trends; Section
THREE: Content strategy
how to create social first content; Chapter
08: Make content for your audience's audience; Chapter
09: The new content pillars; Chapter
10: Themes and topics; Chapter
11: Zero click social; Chapter
12: Conclusion
the endless pursuit;
ONE: Updating the role of brands in the modern world; Chapter
00: Introduction; Chapter
01: Chronically online; Chapter
02: Brand before product; Chapter
03: How social first brands build community; Section
TWO: What social first brands do to connect with consumers; Chapter
04: Developing a strong POV; Chapter
05: Social personality; Chapter
06: The making of a trend; Chapter
07: How social first brands create trends; Section
THREE: Content strategy
how to create social first content; Chapter
08: Make content for your audience's audience; Chapter
09: The new content pillars; Chapter
10: Themes and topics; Chapter
11: Zero click social; Chapter
12: Conclusion
the endless pursuit;