Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and advocacy.
Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and advocacy.
Tom Miner is a social media strategist who has spent the last decade leading social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. As the former Head of Global Social Media at Crocs Shoes, Tom helped spark the brand's transformation from afterthought to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.
Inhaltsangabe
Section ONE: Updating the role of brands in the modern world; Chapter 00: Introduction; Chapter 01: Chronically online; Chapter 02: Brand before product; Chapter 03: How social first brands build community; Section TWO: What social first brands do to connect with consumers; Chapter 04: Developing a strong POV; Chapter 05: Social personality; Chapter 06: The making of a trend; Chapter 07: How social first brands create trends; Section THREE: Content strategy how to create social first content; Chapter 08: Make content for your audience's audience; Chapter 09: The new content pillars; Chapter 10: Themes and topics; Chapter 11: Zero click social; Chapter 12: Conclusion the endless pursuit;
Section ONE: Updating the role of brands in the modern world; Chapter 00: Introduction; Chapter 01: Chronically online; Chapter 02: Brand before product; Chapter 03: How social first brands build community; Section TWO: What social first brands do to connect with consumers; Chapter 04: Developing a strong POV; Chapter 05: Social personality; Chapter 06: The making of a trend; Chapter 07: How social first brands create trends; Section THREE: Content strategy how to create social first content; Chapter 08: Make content for your audience's audience; Chapter 09: The new content pillars; Chapter 10: Themes and topics; Chapter 11: Zero click social; Chapter 12: Conclusion the endless pursuit;
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