Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.
Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.
Tony Kelso is associate professor of media and the chair of the Mass Communication Department at Iona College. He is coauthor of Encyclopedia of Politics, the Media, and Popular Culture and coeditor of Mosh the Polls: Youth Voters, Popular Culture, and Democratic Engagement. In his former extensive career, he worked as a professional advertising copywriter/producer.
Inhaltsangabe
Preface Acknowledgments 1Introduction: An Insider's Critical Approach to Advertising 2Promoting Heaven on Earth: A Brief History of Advertising in the United States 3So Much Energy for So Little Attention: Creating Images for Brands 4Always Keep 'em Happy: How Advertising Shapes the Content of the Media 5The Message Beneath the Message: Advertising and Ideology 6Buying into Identity (Part 1): Representations of Gender and Sexual Orientation in Advertising 7Buying into Identity (Part 2): Representations of Race and Ethnicity in Advertising 8Building Brand Loyalty from the Womb: Advertising to Children 9Sponsoring Exploitation and Environmental Destruction: Advertising and Externalities 10Conclusion: Evaluating Advertising on Your Own Terms Index
Preface Acknowledgments 1Introduction: An Insider's Critical Approach to Advertising 2Promoting Heaven on Earth: A Brief History of Advertising in the United States 3So Much Energy for So Little Attention: Creating Images for Brands 4Always Keep 'em Happy: How Advertising Shapes the Content of the Media 5The Message Beneath the Message: Advertising and Ideology 6Buying into Identity (Part 1): Representations of Gender and Sexual Orientation in Advertising 7Buying into Identity (Part 2): Representations of Race and Ethnicity in Advertising 8Building Brand Loyalty from the Womb: Advertising to Children 9Sponsoring Exploitation and Environmental Destruction: Advertising and Externalities 10Conclusion: Evaluating Advertising on Your Own Terms Index
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