Thomas Kenny

Social Media and Genre Studies

An Investigation of Facebook and Twitter Higher Education Web Pages

• Gebundenes Buch

Produktbeschreibung

This book investigates whether Facebook and Twitter have become a genre, particularly for higher education institutions. The author examines the purpose, form, and functionality of higher education's institutional web pages on these platforms through a combination of content analysis and interviews.

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 214
• Erscheinungstermin: 25. April 2023
• Englisch
• Abmessung: 235mm x 157mm x 17mm
• Gewicht: 472g
• ISBN-13: 9781666907353
• ISBN-10: 1666907359
• Artikelnr.: 67413775

Autorenporträt

Thomas Kenny is assistant professor, program director, and director of media facilities for the communications department at Molloy University.

Inhaltsangabe

Table of Contents
Acknowledgments
Chapter 1: Introduction: Definition of Genre
Chapter 2: Investigating Institutional Social Media Sites as a Genre
Chapter 3: Three Characteristics of Genre and Research Design
Chapter 4: Purpose of Facebook and Twitter Web Pages in Higher Education
Chapter 5: Form of Facebook and Twitter Web Pages in Higher Education
Chapter 6: Functionality of Facebook and Twitter: Higher Education Staff
and Administration
Chapter 7: Conclusion: Facebook and Twitter as Genres
Appendix
References
About the Author