Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
Regina Luttrell, senior associate dean at Syracuse University's S.I. Newhouse School of Public Communications, is a respected educator and scholar. She leads intricate research endeavors, fosters interdisciplinary partnerships, and has authored numerous books and journal articles. Adrienne A. Wallace is associate professor at Grand Valley State University, where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors, including nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She is a Kopenhaver Center Fellow, a frequent contributor to industry publications, and a conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.
Inhaltsangabe
Preface Acknowledgments About the Authors Part I: Social Media Defined, Distinguished, and Delineated 1. Mass Media to Niche Media 2. The Framework of Social Media 3. Law, Ethics, and Responsibility 4. Societal Impacts of Social Media Part 2: Communication Contexts for Social Media 5. The Impact of Artificial Intelligence 6. Measuring Social Media 7. Business and Strategic Communications 8. Crisis Communication 9. Political and Civic Communication 10. Entertainment and Sports Media 11. Health Communications Part 3: Making the Most of Social Media 12. Keeping Up with Social Media Glossary
Preface Acknowledgments About the Authors Part I: Social Media Defined, Distinguished, and Delineated 1. Mass Media to Niche Media 2. The Framework of Social Media 3. Law, Ethics, and Responsibility 4. Societal Impacts of Social Media Part 2: Communication Contexts for Social Media 5. The Impact of Artificial Intelligence 6. Measuring Social Media 7. Business and Strategic Communications 8. Crisis Communication 9. Political and Civic Communication 10. Entertainment and Sports Media 11. Health Communications Part 3: Making the Most of Social Media 12. Keeping Up with Social Media Glossary
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
