This book examines how China's emerging middle class uses social media platforms, especially WeChat, to build and maintain social networks that enhance their status in society.
This book examines how China's emerging middle class uses social media platforms, especially WeChat, to build and maintain social networks that enhance their status in society.
Guo Jin, Associate Professor at Beijing Institute of Graphic Communication's School of Journalism and Publication, holds a Ph.D. in advertising (Communication University of China) and a postdoctoral fellowship in sociology (Chinese Academy of Social Sciences), researching media and social stratification, media culture, and advertising creativity.
Inhaltsangabe
1 Introduction 2 Key concepts and theoretical foundation 3 WeChat Moments: social media use among the new middle class 4 WeChat groups: use of social media among the new middle class 5 Social media: the "stage" on which the social relationships of the new middle class are reproduced 6 Media behavior: sociological behavior aimed at social capital development 7 Conclusion and discussions
1 Introduction 2 Key concepts and theoretical foundation 3 WeChat Moments: social media use among the new middle class 4 WeChat groups: use of social media among the new middle class 5 Social media: the "stage" on which the social relationships of the new middle class are reproduced 6 Media behavior: sociological behavior aimed at social capital development 7 Conclusion and discussions
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