This book examines how China's emerging middle class leverages social media platforms, particularly WeChat, to build and maintain social networks that enhance their societal status.
This book examines how China's emerging middle class leverages social media platforms, particularly WeChat, to build and maintain social networks that enhance their societal status.
Guo Jin, Associate Professor at Beijing Institute of Graphic Communication's School of Journalism and Publication, holds a Ph.D. in advertising (Communication University of China) and a postdoctoral fellowship in sociology (Chinese Academy of Social Sciences), researching media and social stratification, media culture, and advertising creativity.
Inhaltsangabe
Contents 1. Chapter One Introduction..................................................................................... 1 2. Chapter Two Key Concepts and Theoretical Foundation............................. 23 3. Chapter Three WeChat Moments: Social Media Use among the New Middle Class......................................................................................................................... 37 4. Chapter Four WeChat Groups: Use of Social Media among the New Middle Class......................................................................................................................... 64 5. Chapter Five Social Media: the "Stage" on which the Social Relationships of the New Middle Class are Reproduced......................................................... 78 6. Chapter Six Media Behavior: Sociological Behavior Aimed at Social Capital Development........................................................................................................... 94 7. Chapter Seven Conclusion and Discussions................................................... 115 8. References............................................................................................................ 122
Contents 1. Chapter One Introduction..................................................................................... 1 2. Chapter Two Key Concepts and Theoretical Foundation............................. 23 3. Chapter Three WeChat Moments: Social Media Use among the New Middle Class......................................................................................................................... 37 4. Chapter Four WeChat Groups: Use of Social Media among the New Middle Class......................................................................................................................... 64 5. Chapter Five Social Media: the "Stage" on which the Social Relationships of the New Middle Class are Reproduced......................................................... 78 6. Chapter Six Media Behavior: Sociological Behavior Aimed at Social Capital Development........................................................................................................... 94 7. Chapter Seven Conclusion and Discussions................................................... 115 8. References............................................................................................................ 122
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