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Social Media Campaigns - Kim, Carolyn Mae
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  • Gebundenes Buch

Focusing on the core principles of how social media craft reciprocal, one-to-one connections with brands, this second edition outlines a four-step process for developing a successful social media campaign.

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Produktbeschreibung
Focusing on the core principles of how social media craft reciprocal, one-to-one connections with brands, this second edition outlines a four-step process for developing a successful social media campaign.
Autorenporträt
Carolyn Mae Kim, an award-winning public relations expert, blends academic insight and industry expertise to craft data-driven strategies that build trust and foster authentic connections. She has held leadership roles with the Public Relations Society of America, the Association for Education in Journalism and Mass Communication Public Relatiosn Division, and the Commission on Public Relations Education. Dr. Kim also served as chief research editor for the Institute for Public Relations. As the founding Chair of Biola University's Public Relations & Strategic Communication Department, she launched innovative programs and guided the Public Relations Student Society of America Chapter to national acclaim. Carolyn is passionate about equipping others to create communication that inspires and transforms.