SOCIAL MEDIA IN AFRICA - Mise, Doowuese Morena;Isaaac, Ayia;Pilakwagh, Elizabeth Iember
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This study examines the role of social media in enhancing student engagement and gratification among university students in Africa. It shows how platforms like Facebook and WhatsApp facilitate academic collaboration and foster continuous interaction between peers and instructors, enriching the educational experience. Utilizing the Uses and Gratification Theory, research shows that students actively engage with social media for academic purposes, particularly in Nigeria. However, while social media enhances connectivity and campus involvement, it also poses distractions during classroom…mehr

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Produktbeschreibung
This study examines the role of social media in enhancing student engagement and gratification among university students in Africa. It shows how platforms like Facebook and WhatsApp facilitate academic collaboration and foster continuous interaction between peers and instructors, enriching the educational experience. Utilizing the Uses and Gratification Theory, research shows that students actively engage with social media for academic purposes, particularly in Nigeria. However, while social media enhances connectivity and campus involvement, it also poses distractions during classroom activities. The findings indicate the need for a balanced approach to integrating social media into higher education, maximizing its benefits while addressing potential drawbacks.
Autorenporträt
Doowuese Morena Mise is affiliated with Benue State University, Makurdi, Nigeria, Ayia Isaaac is the CEO of Ziko Furnishing Republic, Abuja in  Nigeria while Pilakwagh Elizabeth Iember is the product of Federal University of Kashere, Gombe State, Nigeria. The trio have vast knowledge of social media usage among youth in Africa.