Social Media in Global Sport

Strategies and Practice
Herausgeber: Fernández-Peña, Emilio; Billings, Andrew C.

• Gebundenes Buch

Produktbeschreibung

This book analyses the communication and content management strategies on social networks of major actors in world sport.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 232
• Erscheinungstermin: 15. Dezember 2025
• Englisch
• Abmessung: 240mm x 161mm x 17mm
• Gewicht: 517g
• ISBN-13: 9780367322137
• ISBN-10: 0367322137
• Artikelnr.: 74445510

Autorenporträt

Emilio Fernández-Peña (Ph.D., Basque Country University, 2001) is the Founder and Director of the Sport Research Institute of the Universitat Autònoma de Barcelona. Andrew C. Billings (Ph.D., Indiana University, 1999) serves as Co-director of the Beyond Sports Initiative and the Ronald Reagan Chair of Broadcasting at the University of Alabama.

Inhaltsangabe

0.Positing a Rationale: On the Relationship Between Social Media and Global
Sport. 1.Dunking the Competition: The NBA's Cutting-Edge Social Media.
2.Global Football: FIFA and UEFA Engagement Strategies. 3.Supersizing the
Super Bowl: NFL Social Media Practices. 4.Star Athletes: Managing Their
Personal Brands. 5.Chinese Football Association Super League Social Media
Practices and Trends. 6.Understanding the Premier League Social Strategy.
7.Surfers, Not Fakers: The Los Angeles Lakers' Social Media Team. 8.The
Evolution of Sports People, Team, and Fan Deviance to Online Spaces.
9.Social Media Olympics: Collaboration and Crosspollination. 10.Envisioning
the Future of Social Media in Global Sport: Concepts and Findings.