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Social Media marketing is simple in concept, but quite difficult in execution. The idea is to use the social connections presented to you by the platform to reach out to customers and promote your company. That's harder than it sounds. While at one time it might have been easy to purchase ads on the sidebar and let it do it's thing, the atmosphere has changed. Nowadays, Facebook marketing means creating a business page, keeping in touch with your current customers and clients, connecting with other related businesses and opening up to new customers. All of this while navigating the social minefield that is unbridled social access. Facebook is an excellent tool for marketing because of how direct the connection between business and customer is. However, therein lies the risk. One wrong move, one offensive post or misstep can cost your business its reputation and consumer base. There are rules that should be followed. A business page on Facebook shouldn't be treated like a personal page, but it still needs to have a personal connection. After all, if people didn't care about the personal, social touch a Facebook page offers.