Unlock the winning formula for implementing effective social media campaign strategies and enhancing ROI across digital channels with the third edition of this book, complete with comprehensive updates and latest developments.
Unlock the winning formula for implementing effective social media campaign strategies and enhancing ROI across digital channels with the third edition of this book, complete with comprehensive updates and latest developments.
Chapter 00: Introduction How to use this book; Chapter 01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter 02: Integrated customer engagement How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter 03: Getting started Aligning social media goals and KPIs with your wider business objectives; Chapter 04: Audience Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter 05: Brand presence How to drive action and engagement through integrated content marketing on social media; Chapter 06: Campaigns A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter 07: Measuring and benchmarking success How and when do you know your social media strategy is working?; Chapter 08: From customers to celebrities Identifying and attracting a range of influencers to advocate for your brand; Chapter 09: Crisis and reputation management for social media and PR A clear guide for the unpredictable; Chapter 10: Thoughts on the future of social What will happen next?;
Chapter 00: Introduction How to use this book; Chapter 01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter 02: Integrated customer engagement How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter 03: Getting started Aligning social media goals and KPIs with your wider business objectives; Chapter 04: Audience Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter 05: Brand presence How to drive action and engagement through integrated content marketing on social media; Chapter 06: Campaigns A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter 07: Measuring and benchmarking success How and when do you know your social media strategy is working?; Chapter 08: From customers to celebrities Identifying and attracting a range of influencers to advocate for your brand; Chapter 09: Crisis and reputation management for social media and PR A clear guide for the unpredictable; Chapter 10: Thoughts on the future of social What will happen next?;
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