This book examines millennials and Generation Z in the context of media and visual culture, considering three interrelated areas: how millennials and Gen Z use new media technologies in different contexts; what they do with media; and the relationship between media and the two generations that make up their target audience.
This book examines millennials and Generation Z in the context of media and visual culture, considering three interrelated areas: how millennials and Gen Z use new media technologies in different contexts; what they do with media; and the relationship between media and the two generations that make up their target audience.
Ahmet Atay is associate professor of communication at the College of Wooster. Mary Z. Ashlock is associate professor in the Department of Communication at the University of Louisville.
Inhaltsangabe
Introduction: New Media Technologies, Social Media, Millennials, and Generation Z: An Introduction Ahmet Atay and Mary Z. Ashlock Section 1: Social Media in Everyday Life Chapter 1: Strike a Po(z)e!: Generation Z's Engagement with Fashion Brands on Social Media Sophie Nightingale and Cristina Miguel Chapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on Social Network Sites and Searching for Love and Community Ahmet Atay Chapter 3: Everything is an App (Including Us): The Media Ecology of Generation Z Brian Gilchrist Chapter 4: Millennials and the Gen Z in the Era of Social Media Anca Serbanescu Section 2: Millennials and Generation Z in Different Contexts Chapter 5: Welcoming Gen Z to the Workforce: Leveraging Digital Literacy for Recruitment and Retention Stephanie Smith and Michael Strawser Chapter 6: Observations in the Classroom: Bridging the Gaps among Media, Technology, and College Students Mary Z. Ashlock, Yi Jasmine Wang, Lindsay J. Della, Siobhan E. Smit
Introduction: New Media Technologies, Social Media, Millennials, and Generation Z: An Introduction Ahmet Atay and Mary Z. Ashlock Section 1: Social Media in Everyday Life Chapter 1: Strike a Po(z)e!: Generation Z's Engagement with Fashion Brands on Social Media Sophie Nightingale and Cristina Miguel Chapter 2: Millennials/Gen Z, Dating Applications and Tinder: Living on Social Network Sites and Searching for Love and Community Ahmet Atay Chapter 3: Everything is an App (Including Us): The Media Ecology of Generation Z Brian Gilchrist Chapter 4: Millennials and the Gen Z in the Era of Social Media Anca Serbanescu Section 2: Millennials and Generation Z in Different Contexts Chapter 5: Welcoming Gen Z to the Workforce: Leveraging Digital Literacy for Recruitment and Retention Stephanie Smith and Michael Strawser Chapter 6: Observations in the Classroom: Bridging the Gaps among Media, Technology, and College Students Mary Z. Ashlock, Yi Jasmine Wang, Lindsay J. Della, Siobhan E. Smit
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