Social Media Trends 2024 - Where are we headed with Instagram, X (Twitter), Threads, TikTok, Facebook, LinkedIn, BeReal! and company? - Elger de Castro Luís, Daniel
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A workbook filled with ideas and inspiration. A guide to the age of social media, social disruption and artificial intelligence. Written for large and small companies, those interested in communication and all the curious people out there.Explore the powerful changes coming to the social media landscape in 2024 as a result of artificial intelligence. Discover the augmented reality revolution in online shopping and the impact of platforms like TikTok. See how businesses are benefiting from micro-influencers and why data protection is becoming increasingly important. This book shows how AI is…mehr

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Produktbeschreibung
A workbook filled with ideas and inspiration. A guide to the age of social media, social disruption and artificial intelligence. Written for large and small companies, those interested in communication and all the curious people out there.Explore the powerful changes coming to the social media landscape in 2024 as a result of artificial intelligence. Discover the augmented reality revolution in online shopping and the impact of platforms like TikTok. See how businesses are benefiting from micro-influencers and why data protection is becoming increasingly important. This book shows how AI is transforming customer service and why strategic marketing is so cruicial. Get practical insights and checklists and reflect on ethical issues in the digital world. Take advantage of the insights offered by chatGPT and stay curious about future trends.This essential guide will provide you with concrete impulses and positive ideas for 2024. You will also find a wealth of examples, bibliographical references and inspiring quotes.
Autorenporträt
Ich bin zertifizierter psychologischer Berater, Business Coach für Führungskräfte, leidenschaftlicher und neugierig gebliebener Kommunikations- und Marketingexperte sowie Autor, Speaker und Dozent. Meine berufliche Laufbahn begann vor über 25 Jahren im Design, wo ich als Creative Director mehrere Agenturen leitete, bevor ich mich auf Social Media, KI und die Psychologie in der Kommunikation spezialisiert habe. Heute berate ich Führungskräfte, gebe Workshops und Seminare, halte Vorträge und engagiere mich ehrenamtlich in der Extremismusprävention. Privat bin ich Fan des 1. FC Nürnberg und des FC Barcelona und völlig vernarrt in meine beiden Kinder. Zu meinen bisherigen Kunden gehören unter anderem das Nürnberger Land, Max Bögl, Tennet, Greenovative, Retorte, der Verlag Nürnberger Presse, C3, Siemens, Renault, Padersprinter, Signia oder CDM Smith. Ich lehre als Dozent, unter anderem an der Grundig Akademie in Nürnberg und bei SCM - School for Communication and Management aus Berlin.