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University social responsibility (USR) is important for its impact on society. It should be part of Ecuadorian university strategies and be protagonists of social improvement. Current university management should not neglect USR. Several Latin American networks and associations have emerged to promote USR, so it is recommended a greater integration of public and private universities to create synergies. It is recommended that university teaching and administrative staff be made aware of and trained in USR in order to achieve greater social commitment.