38,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 1-2 Wochen
payback
19 °P sammeln
  • Broschiertes Buch

Every human being on this planet has the most incredible device in the known universe residing within their skull. Yet despite all of us having more or less the same make and model, the vast majority of users are completely unaware of its stunning capabilities; let alone its phenomenal ability to adapt. The human brain adapts to the demands of pretty much any environment.But brains dont only adapt to accommodate good behaviours, they adapt to perform ANY regularly repeated behaviour without even thinking about it. Whether it is something useful like safely steering a car whilst your attention…mehr

Produktbeschreibung
Every human being on this planet has the most incredible device in the known universe residing within their skull. Yet despite all of us having more or less the same make and model, the vast majority of users are completely unaware of its stunning capabilities; let alone its phenomenal ability to adapt. The human brain adapts to the demands of pretty much any environment.But brains dont only adapt to accommodate good behaviours, they adapt to perform ANY regularly repeated behaviour without even thinking about it. Whether it is something useful like safely steering a car whilst your attention is consumed by an absorbing radio show, or not-so-helpful like helping yourself to that second slice of cake, your behaviour is largely controlled by a brain operating on autopilot, for better or for worse.The aim of this book is to inspire people to consider the tremendous impact that neuroplasticity has on our behaviour, by giving people a clearer understanding of how their own brain works and by changing the common but false perception that you cant teach an old dog new tricks.
Autorenporträt
Dr Jack Lewis is a brain scientist, television presenter, speaker, trainer, writer and consultant in neuroforming. He has a doctorate in neuroscience and published academic research in Journals and carried out much research on the subject. He has developed extensive experience as a science television broadcaster for BBC, ITV, Channel 4, Discovery Science and National Geographic. He also writes a series of Brainpost articles as a blog and regularly posts tweets on brain-related activities.