Izzy House

Space Marketing

Competing in the new commercial space industry

• Gebundenes Buch

Produktbeschreibung

The space industry is changing, and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and win contract bidding wars in the new commercial space industry. ¿¿¿¿¿¿¿ Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. Space Marketing is the result of Izzy combining her love of space and marketing into one expertise. Armed with experience in public affairs, outreach, education, and marketing, she aims to empower space companies and the citizens of Earth to reach for the stars.

Produktdetails

• Verlag: IZ Marketing LLC
• Seitenzahl: 216
• Erscheinungstermin: 1. Oktober 2021
• Englisch
• Abmessung: 235mm x 157mm x 17mm
• Gewicht: 508g
• ISBN-13: 9781737742425
• ISBN-10: 173774242X
• Artikelnr.: 63564136

Autorenporträt

As the author of the Space Marketing book series, including Space Marketing: Competing in the New Commercial Space Industry and Space Marketing: Spaceports, Izzy has established herself as a guiding voice in the industry. She is also the host of the Space Marketing Podcast, where she helps businesses navigate the complexities of marketing. With an extensive background and three degrees in marketing, she leverages her expertise to focus on marketing challenges and opportunities through the lens of space. Armed with over 20 years of experience in public affairs, outreach, and marketing, Izzy is dedicated to empowering space companies to reach for the stars!