Rise to the top of your industry through engaging, authentic communication--in person and online Great communication is what separates leaders who make it to the top of their organizations. . What are the secrets to owning the room in every situation? You need to know how to engage your audience, tell great stories, ace media interviews, field questions with confidence, and build your brand with a strong social media presence. You can do all this and more--and Speak Like a CEO will get you there. One of today's most respected experts in leadership communication, Suzanne Bates provides the…mehr
Rise to the top of your industry through engaging, authentic communication--in person and online Great communication is what separates leaders who make it to the top of their organizations. . What are the secrets to owning the room in every situation? You need to know how to engage your audience, tell great stories, ace media interviews, field questions with confidence, and build your brand with a strong social media presence. You can do all this and more--and Speak Like a CEO will get you there. One of today's most respected experts in leadership communication, Suzanne Bates provides the tools, insights, and practice you need to build your influence by communicating the right way at the right time--every time. Bates walks you through the steps of creating a compelling message, overcoming the pressure to perform, and impressing everyone with a relaxed, comfortable, yet professional, engaging style. >
Suzanne Bates is an executive coach, author, speaker, entrepreneur, and former award-winning television news anchor. As president and CEO of Bates Communications, she shows leaders how to get business results through better communication.
Inhaltsangabe
Preface to the Paperback Edition Preface to the Hardcover Edition Acknowledgments Introduction Part 1: The Secrets: What CEOs and Leaders Know 1. What It Means to Speak like a CEO (the Ones You Really Admire) 2. Eight Secrets of Successful CEOs and Leaders Who Speak Well 3. You're as Good as You Decide to Be 4. What You Can Learn from Ten Thousand Leaders and Working on TV for Twenty Years 5. the Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras 6. The Authenticity Gap: Why the Real You Must Shine Through 7. Taking Stock: How Do Your Skills Add Up? 8. Creating a Plan: Leaders Know It's the Way to Get Farther, Faster Part 2: The Situations: A Survival Guide for the Events Where You Must Speak and Be Great 9. Speeches 10. Presentations 11. Q&A Sessions: Thinking on Your Feet 12. Media Interviews 13. Leading Meetings 14. Conversations Part 3: The Strategies: Become a Great Speaker by Making a Plan and Working It 15. Ten Things You Can Do to Guarantee Success 16. Five Coaching Plans Appendix A: Checklists Appendix B: Frequently Asked Questions Appendix C: Resources and Recommended Reading Appendix D: Communication and Leadership Appendix E: The Gettysburg Address: Abraham Lincoln Index
Preface to the Paperback Edition Preface to the Hardcover Edition Acknowledgments Introduction Part 1: The Secrets: What CEOs and Leaders Know 1. What It Means to Speak like a CEO (the Ones You Really Admire) 2. Eight Secrets of Successful CEOs and Leaders Who Speak Well 3. You're as Good as You Decide to Be 4. What You Can Learn from Ten Thousand Leaders and Working on TV for Twenty Years 5. the Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras 6. The Authenticity Gap: Why the Real You Must Shine Through 7. Taking Stock: How Do Your Skills Add Up? 8. Creating a Plan: Leaders Know It's the Way to Get Farther, Faster Part 2: The Situations: A Survival Guide for the Events Where You Must Speak and Be Great 9. Speeches 10. Presentations 11. Q&A Sessions: Thinking on Your Feet 12. Media Interviews 13. Leading Meetings 14. Conversations Part 3: The Strategies: Become a Great Speaker by Making a Plan and Working It 15. Ten Things You Can Do to Guarantee Success 16. Five Coaching Plans Appendix A: Checklists Appendix B: Frequently Asked Questions Appendix C: Resources and Recommended Reading Appendix D: Communication and Leadership Appendix E: The Gettysburg Address: Abraham Lincoln Index
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