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Most leaders struggle with making decisions fast enough to matter and transitioning those decisions into action. In today's world of AI disruption, global competition, and relentless change, slow processes and over analysis can cripple even the strongest teams. The cost of delay is real: decision paralysis, wasted effort, and the nagging sense that faster competitors are pulling ahead. Speed Kills introduces an extraordinary solution: John Boyd's renowned OODA Loop: observe, orient, decide, act, made practical for today's leaders. Retired Marine Colonel Alex Vohr, a combat leader who turned corporate executive, translates this groundbreaking decision model from theory into practice. With clarity and hard-won experience, Alex shows how leaders can design organizations that act with speed, seize the initiative, and thrive under uncertainty. Inside, you'll discover how to: * Reframe decision-making as continuous cycles of action that outpace competitors. * Harness systems thinking to design organizations as adaptive, resilient, and robust. * Build cultures of leadership and will that unify teams and accelerate execution. * Exploit asymmetries in competition, turning speed and tempo into decisive advantage. * Apply the OODA Loop to business, military, and personal challenges alike, transforming complexity into opportunity. Whether you lead a corporation, a military unit, or any organization striving to win, this book will change the way you see the world-and how you compete within it. Don't just make decisions. Make them matter. Speed Kills will show you how to outthink, outpace, and outperform in any environment.