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SPIRE Sales Culture is a comprehensive roadmap for evolving from a traditional sales operation to a team of true Sales Practitioners who diagnose customer problems, listen deeply, and provide high-impact solutions. Drawing on over 35 years of experience, Robert Herbst has compiled the ultimate guide to help you grow and lead a resilient and effective B2B sales team rooted in integrity. This book will teach ambitious sales leaders everything they need to know to build a winning team. As someone who's guided hundreds of sales leaders and trained thousands of B2B salespeople, Rob understands firsthand what it takes to succeed in rapidly changing industries. His book Cheating Death inspires and guides frontline sales warriors. His Spire Selling online career development platform helps sales practitioners and their managers confidently navigate change and acquire the skills needed to thrive in today's brave new B2B world. However, this book teaches what Rob loves most - transforming sales teams into dream teams.