Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is about innovation, competitiveness and futuristic thinking. This work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity.
Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is about innovation, competitiveness and futuristic thinking. This work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity.
Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at La Trobe University in Melbourne, Australia. She is a recognised expert on entrepreneurship and innovation with a specific focus on sport entrepreneurship and technology innovation. She has authored a number of books, including Entrepreneurship and Innovation in Smart Cities (2017), and Frugal Innovation (2019). In addition, she has edited more than 20 books, including Knowledge Spillover-based Strategic Entrepreneurship (2017), Sport Entrepreneurship and Innovation (2016) and Transformational Entrepreneurship (2018).
Inhaltsangabe
An Introduction to Sport Entrepreneurship.- The Sport Industry and Entrepreneurship.- Game Changes in Sport: The Role of Innovation and Creativity.- Athlete Entrepreneurs.- Perspectives of Sport Entrepreneurship.- Sport Business and Entrepreneurship.- System Processes in Sport Entrepreneurship.- Ethics and Sport Entrepreneurship.- Sport Entrepreneurship Education and Policy.- The Future for Sport Entrepreneurship.
An Introduction to Sport Entrepreneurship.- The Sport Industry and Entrepreneurship.- Game Changes in Sport: The Role of Innovation and Creativity.- Athlete Entrepreneurs.- Perspectives of Sport Entrepreneurship.- Sport Business and Entrepreneurship.- System Processes in Sport Entrepreneurship.- Ethics and Sport Entrepreneurship.- Sport Entrepreneurship Education and Policy.- The Future for Sport Entrepreneurship.
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