Brandi Watkins

Sport Teams, Fans, and Twitter

The Influence of Social Media on Relationships and Branding

• Gebundenes Buch

Produktbeschreibung

This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.

Produktdetails

• Verlag: Bloomsbury Publishing PLC
• Seitenzahl: 148
• Erscheinungstermin: 15. Oktober 2018
• Englisch
• Abmessung: 235mm x 157mm x 13mm
• Gewicht: 375g
• ISBN-13: 9781498540056
• ISBN-10: 1498540058
• Artikelnr.: 53209832

Autorenporträt

By Brandi Watkins

Inhaltsangabe

Section 1: Twitter for Relationship Building
Chapter 1. The Fan-Team Relationship
Chapter 2. Getting Social
Chapter 3. Online Fan Engagement & Fan-Team Relationships
Section 2: Content Strategies & Relationship Marketing
Chapter 4. Brand Personality
Chapter 5. Connecting with Athletes
Chapter 6. Dialogue
Chapter 7. Recommendations