Sports Business Management - Davila, Antonio; Foster, George; O'Reilly, Norm
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Erscheint vorauss. 25. Februar 2026
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This new edition of a popular and accessible textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O'Reilly and Dávila present a set of modular chapters supported with international examples. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier…mehr

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Produktbeschreibung
This new edition of a popular and accessible textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included. Foster, O'Reilly and Dávila present a set of modular chapters supported with international examples. The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.
Autorenporträt
George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA. Norm O'Reilly is Dean of College of Business at the University of New England in Maine, USA. Antonio Dávila is Professor, HEC Business School, University of Lausanne, Switzerland.