Sports Semiotics - Berger, Arthur Asa
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This book uses semiotic theory (and, secondarily, other theories) to explain the social, economic, cultural and psychological significance of sports--primarily baseball and football in America, and, by implication, other sports.

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Produktbeschreibung
This book uses semiotic theory (and, secondarily, other theories) to explain the social, economic, cultural and psychological significance of sports--primarily baseball and football in America, and, by implication, other sports.
Autorenporträt
Arthur Asa Berger, Ph.D. (1965), University of Minnesota, is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He is the author of more than 150 articles and 90 books on semiotics, popular culture, media analysis, tourism and humor.