Magdalena Sawczuk

Stakeholder Management and Value Co-creation in Museums

Cases from Poland

• Gebundenes Buch

Produktbeschreibung

This book presents an innovative approach to the strategic management perspective in the museum context. The presented exploration results can be interesting and relevant to museum practitioners and other people working in the culture sector, as well as to scientists and academics in the management field.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 246
• Erscheinungstermin: 15. Oktober 2025
• Englisch
• Abmessung: 235mm x 157mm x 18mm
• Gewicht: 512g
• ISBN-13: 9781032935058
• ISBN-10: 1032935057
• Artikelnr.: 75620427

Autorenporträt

Magdalena Sawczuk is an assistant professor at the Jagiellonian University in Kraków, Poland (Faculty of Management and Social Communication, Institute of Entrepreneurship).

Inhaltsangabe

Chapter 1. The Museum Context of Stakeholder Relationship Management and
Value Co-creation: An Introduction Chapter 2. Value co-creation in the
management theory from the museum's perspective Chapter 3. Stakeholder
theory in the strategic management of museums Chapter 4. The Museum Context
of Stakeholder Relationship Management and Value Co-creation: Methodology
of the Study Chapter 5. The museum's relationship with its stakeholders
Chapter 6. Co-creation of value by a museum and its stakeholders Chapter 7:
The Museum Context of Stakeholder Relationship Management and Value
Co-creation: Conclusions