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WHAT IF YOUR MARKETING WAS NEVER BUILT FOR THE PEOPLE YOU'RE TRYING TO REACH? If the title makes you flinch, good. The numbers are worse than you think. This is not a vibe shift. It is a systems reset. Treating everyone the same costs you reach, relevance, and revenue. Expect straight talk. Blunt on purpose. Built for action. Use it to:Apply a field-tested framework today Run real tests and see proof in 30 days. Co-create with communities and scale what works Short chapters. Real cases. A test plan you can put to work right away. Read this if you want results you can publish. Skip it if you want optics. Stop building for the few. Start building with the many.