The book studies stories about India told through film, advertising, journalism, and popular non-fiction along with the stories narrated by political and corporate leaders to argue that Hindu nationalism and neoliberalism are conjoined in popular culture and that consent for this political economic project is crucially won in the domain of popular culture.
The book studies stories about India told through film, advertising, journalism, and popular non-fiction along with the stories narrated by political and corporate leaders to argue that Hindu nationalism and neoliberalism are conjoined in popular culture and that consent for this political economic project is crucially won in the domain of popular culture.
MADHAVI MURTY is an assistant professor in the feminist studies department at the University of California, Santa Cruz.
Inhaltsangabe
Introduction: Spectacular Realism and Political-Economic Change 1 The Development Story: Caste, Religion, and Poverty in "New" India 2 Iconicity: Moving between the Real and the Spectacular 3 The Entrepreneur: New Identities for New Times 4 Love in New Times Conclusion Acknowledgments Notes Bibliography Index
Introduction: Spectacular Realism and Political-Economic Change 1 The Development Story: Caste, Religion, and Poverty in "New" India 2 Iconicity: Moving between the Real and the Spectacular 3 The Entrepreneur: New Identities for New Times 4 Love in New Times Conclusion Acknowledgments Notes Bibliography Index
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