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Want to win more best-fit customers? Start with your story. The world's fastest-growing companies use a nine-part storytelling framework, the StoryKernel. The StoryKernel creates a pull motion across the customer journey-guaranteeing a brand wins more customers, faster. Story is the Strategy shows brands how to craft their StoryKernel, align their team behind it, and the methodology to integrate it into every part of the customer journey.