Tracey Friesen

Story Money Impact

Funding Media for Social Change

• Broschiertes Buch

Produktbeschreibung

Story Money Impact: Funding Media for Social Change by Tracey Friesen is a practical guide for media-makers, funders, and activists who share the common goal of creating an impact with their work. Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust evaluation tools. Friesen illuminates the spark at the core of these three pursuits. Structured around stories from the front lines, Story Money Impact reveals best practices in the areas of documentary, digital content, and independent journalism.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 272
• Erscheinungstermin: 2. März 2016
• Englisch
• Abmessung: 235mm x 191mm x 15mm
• Gewicht: 514g
• ISBN-13: 9781138859975
• ISBN-10: 1138859974
• Artikelnr.: 43857202

Autorenporträt

Tracey Friesen is a media strategist, committed to supporting storytellers and social innovators in the creation of impactful content. Formerly an Executive Producer of the National Film Board of Canada's studio in Vancouver, her credits include ScaredSacred, SHAMELESS: The ART of Disability, and Force of Nature: The David Suzuki Movie. In 2014 she wrote a major research paper for the Documentary Organization of Canada called Growing the Pie: Alternative Financing and Canadian Documentary, a feasibility study on collaborative funding models for Inspirit Foundation, a research project -‐ with support from Creative BC -‐ on the viability of a Canadian-based Good Pitch, and the documentary film Amplify HER. Friesen is now Director of Programming for Roundhouse Radio 98.3 Vancouver, a hyper local commercial station with a community focus.

Inhaltsangabe

TABLE OF CONTENTS
Introduction
i. Preface: My Spark - How to better ignite social change?
ii. Book Structure
iii. Learning Outcomes
iv. Story Money Impact Website
Act One - Story
Chapter 1 Story is the Fuel: 'Bundles of Firewood' - generates EMOTION!
Chapter 2 Media-Makers: WHY do you want to make change? What motivates you?
Chapter 3 Classic and Alternative Narrative Structures - what's your story?
Chapter 4 Five Story Ingredients
i. Arc
ii. Emotion
iii. Simplicity
iv. Innovation
v. Access
Chapter 5 Summary of Story Ingredients
Sidebars Horror Story - Failed creative pitch!
Outlier Success Story - What's the secret sauce?
Sidebar Wildcard Professional Opportunity: 'Story Doctor'
Act Two - Money
Chapter 6 Money is the Air: 'Fanning the Embers' - inspired by MISSION!
Chapter 7 Partners: WHO will make change with you? What motivates
financiers?
Chapter 8 Funder Research: where do you find them and how to approach?
Chapter 9 Five Money Sources
i. The Crowd
ii. Foundations
iii. Philanthropists
iv. Impact Investors
v. Corporate Brands
Chapter 10 Summary of Money Opportunities and Challenges
Sidebars Horror Story - Failed funding pitch!
Outlier Success Story - What's the secret sauce?
Sidebar Wildcard Professional Opportunity: 'Mission Match-Maker'
Act Three - Impact
Chapter 11 Impact is the Flame: 'Transforming through Fire' - sparks
MOVEMENTS!
Chapter 12 Audience: WHAT change will you make? What motivates people to
act?
Chapter 13 Define your campaign's 'Call to Action' - at the beginning
Chapter 14 Five Impact Outcomes
i. Reach
ii. Awareness Raising
iii. Behaviour Change
iv. Legislative Reform
v. International Policy
Chapter 15 Summary of Impact Tools & Theories of Change
Sidebars Horror Story - Failed campaign!
Outlier Success Story - What's the secret sauce?
Sidebar Wildcard Professional Opportunity - 'Impact Producer'
FINALE
i. Vision of the Future - Story Money Impact: igniting social change!
ii. Appendix - 15 x funding case study outlines
iii. Resources and links
iv. Acknowledgements
v. Index