In a world where culture evolves at an unprecedented pace, Story Systems provides researchers, analysts, and strategists with a groundbreaking methodology for decoding cultural shifts through language. This book introduces a systematic research approach that blends semiotics, linguistics, and AI-driven analysis to map subcultural narratives and anticipate emerging trends. Designed as both a practical research tool and a theoretical framework, it offers a structured way to abstract language, revealing the forces shaping societal change. Using a mixed-methods approach, Story Systems equips…mehr
In a world where culture evolves at an unprecedented pace, Story Systems provides researchers, analysts, and strategists with a groundbreaking methodology for decoding cultural shifts through language. This book introduces a systematic research approach that blends semiotics, linguistics, and AI-driven analysis to map subcultural narratives and anticipate emerging trends. Designed as both a practical research tool and a theoretical framework, it offers a structured way to abstract language, revealing the forces shaping societal change. Using a mixed-methods approach, Story Systems equips readers with tools for analysing subcultures, identifying patterns in discourse, and applying foresight techniques to predict cultural trajectories. It features real-world case studies, interactive AI exercises, and innovative cultural mapping techniques to help researchers move beyond retrospective analysis and into future-focused inquiry. Ideal for researchers in cultural studies, marketing, sociology, policy analysis, and business foresight, this book serves as an essential guide for academics, professionals, and students who seek to harness the power of language and narrative in research methods. Whether used in qualitative analysis, strategic forecasting, or interdisciplinary studies, Story Systems provides the critical tools needed to navigate and shape the future of cultural research.
Marie Lena Tupot holds a Master's in Information Science from the University at Albany and has contributed extensively to cultural pattern analysis, AI applications in research, and foresight methodologies. She has been featured in peer-reviewed design research journals and textbooks, influencing discussions on cultural intelligence and innovation. Tim Stock is an Associate Teaching Professor at Parsons School of Design and a Global Community Professor with the Center for Future Studies at the University of Monterrey (UDEM). He holds an M.A. in Cinema Studies from New York University. His expertise in semiotics, narrative theory, and strategic foresight has shaped design, media, and marketing strategies for Fortune 500 companies. He has led workshops on trend analysis and cultural forecasting worldwide, partnering with organizations such as Meta, KEF Acoustics, and the United Nations Development Programme (UNDP).
Inhaltsangabe
Contents 1. Why Story Systems Matter 2. A System of Seeing 3. Language Expert: Dr. Aria Razfar, linguist of social meaning Case Study: BTF Media Imagine: A global sustainability campaign lands differently. Applied Digital Analysis: The Future of Identity, United States Techniques: Hofstede's Cultural Dimensions, Brainstorming, and Culture Mapping 4. Structure Expert: Dr. Stephen Coulthart, intelligence systems researcher Case Study: Coalition Whiskey Imagine: Two city plans address progress. Applied Digital Analysis: The Future of Trust Globally Techniques: ACH, Key Assumptions Check, and Culture Mapping 5. Abstraction Expert: Amy Herman, perception and visual literacy expert Case Study: KEF Acoustics Imagine: A design collective explores AI-generated art. Applied Digital Analysis: The Future of Literacy, Ukraine Techniques: Devil's Advocate, Red Teaming, and Culture Mapping 6. Time Expert: Aaron Parnas, Gen Z political commentator Case Study: United Nations Development Programme (UNDP) Imagine: A global food company plans its 2050 sustainability strategy. Applied Digital Analysis: The Future of Generational Agency, Japan Techniques: Futures Cone, High-Impact/Low-Probability, and Culture Mapping 7. Subculture Expert: Jesper Haynes, photographer of creative communities Case Study: Agricultural Cooperative Imagine: A legacy fashion brand seeks underground relevance. Applied Digital Analysis: The Future of Responsibility, Mexico Techniques: SWOT, Long- vs. Near-Termism, and Culture Mapping 8. Transmission Expert: Dr. Genevieve Guenther, climate communication strategist Case Study: University of Oregon Art Interventions Imagine: A global media platform re-engineers how news travels. Applied Digital Analysis: The Future of Interdependence, China Techniques: PESTLE/PESTELE, Speculative Fiction, and Culture Mapping 9. Context Expert: Wendy Banner, inclusive cognition educator Case Study: Small Business Division of Global Telecom Imagine: An architecture firm designs a civic space to foster belonging. Applied Digital Analysis: The Future of Cognition, Italy Techniques: Johari, Outside-In Thinking, and Culture Mapping 10. Patterns Expert: Malaka Gharib, narrative journalist and illustrator Case Study: Scandinavian Kitchen Manufacturer Imagine: A healthcare startup maps shifting wellness cultures. Applied Digital Analysis: The Future of Routine, India Techniques: Signposts of Change, What-If Scenarios, and Culture Mapping 11. Intelligence Expert: Josh Klein, hacker and systems futurist Case Study: Renowned Sportswear Brand Imagine: An education lab redefines learning in an era of AI companions. Applied Digital Analysis: The Future of Rebellion, Africa Techniques: VUCA, Alternative Futures, and Culture Mapping 12. Seeing Forward Appendix Bibliography
Contents 1. Why Story Systems Matter 2. A System of Seeing 3. Language Expert: Dr. Aria Razfar, linguist of social meaning Case Study: BTF Media Imagine: A global sustainability campaign lands differently. Applied Digital Analysis: The Future of Identity, United States Techniques: Hofstede's Cultural Dimensions, Brainstorming, and Culture Mapping 4. Structure Expert: Dr. Stephen Coulthart, intelligence systems researcher Case Study: Coalition Whiskey Imagine: Two city plans address progress. Applied Digital Analysis: The Future of Trust Globally Techniques: ACH, Key Assumptions Check, and Culture Mapping 5. Abstraction Expert: Amy Herman, perception and visual literacy expert Case Study: KEF Acoustics Imagine: A design collective explores AI-generated art. Applied Digital Analysis: The Future of Literacy, Ukraine Techniques: Devil's Advocate, Red Teaming, and Culture Mapping 6. Time Expert: Aaron Parnas, Gen Z political commentator Case Study: United Nations Development Programme (UNDP) Imagine: A global food company plans its 2050 sustainability strategy. Applied Digital Analysis: The Future of Generational Agency, Japan Techniques: Futures Cone, High-Impact/Low-Probability, and Culture Mapping 7. Subculture Expert: Jesper Haynes, photographer of creative communities Case Study: Agricultural Cooperative Imagine: A legacy fashion brand seeks underground relevance. Applied Digital Analysis: The Future of Responsibility, Mexico Techniques: SWOT, Long- vs. Near-Termism, and Culture Mapping 8. Transmission Expert: Dr. Genevieve Guenther, climate communication strategist Case Study: University of Oregon Art Interventions Imagine: A global media platform re-engineers how news travels. Applied Digital Analysis: The Future of Interdependence, China Techniques: PESTLE/PESTELE, Speculative Fiction, and Culture Mapping 9. Context Expert: Wendy Banner, inclusive cognition educator Case Study: Small Business Division of Global Telecom Imagine: An architecture firm designs a civic space to foster belonging. Applied Digital Analysis: The Future of Cognition, Italy Techniques: Johari, Outside-In Thinking, and Culture Mapping 10. Patterns Expert: Malaka Gharib, narrative journalist and illustrator Case Study: Scandinavian Kitchen Manufacturer Imagine: A healthcare startup maps shifting wellness cultures. Applied Digital Analysis: The Future of Routine, India Techniques: Signposts of Change, What-If Scenarios, and Culture Mapping 11. Intelligence Expert: Josh Klein, hacker and systems futurist Case Study: Renowned Sportswear Brand Imagine: An education lab redefines learning in an era of AI companions. Applied Digital Analysis: The Future of Rebellion, Africa Techniques: VUCA, Alternative Futures, and Culture Mapping 12. Seeing Forward Appendix Bibliography
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